Growing website traffic is essential. Unless
you post a viral content, you won't go on top of search engine rankings without
doing anything. Here are some proven marketing tactics to maximize your reach
and increase traffic to your site.
Content
Marketing and SEO
The goal of
this strategy is to gain traffic through organic searches from Google, and Bing
as high as possible on the search results page.
Search
engines are a way to find your site. Search engines look for keywords in your
site, then rank them accordingly. Search engines rank your site based on the
following criteria:
- The relevant keywords you have on your site.
- How many other websites are linking back to your site.
- The density of the articles and how constant your articles are getting published.
- How many times the website's content has been shared and interacted on social media sites.
The best
approach to this tactic is keyword research. Look for the most popular keyword
in your niche and has it appeared on your post title and content.
- Publish articles at least once a week.
- Share your articles on social media sites like Twitter and Facebook.
- Constantly monitor SEO performance, traffic performance, etc on your selected keywords.
Email
Marketing
People say
that this approach is nearing its end. However, email marketing offers a more
personalized approach to your customers and prospects. The goal of email
marketing is to collect email addresses from people who are interested in your
product or service.
Allow people
to subscribe to your mailing list by giving them a reason to. Why don't you
offer freebies, tutorials, tips, or discounts to make them trust their email
address to your site. Once you've gained their trust, send them newsletters
with a mix of relevant content like tips and tricks, coupons, discounts,
contests, etc.
Search
Engine PPC
Pay Per Click (PPC) makes you visible on the first result page
of search engines. This tactic is the most expensive since your cost will rely
on the number of clicks.
Search
engines like Bing and Google enable advertisers to launch and create campaigns
that link an Ad to a set of keywords. Advertisers will be charged only if the
user click on the ad and goes to the site. It's not an effective campaign if
you need more people to convert than generate traffic.
To have a
successful PPC, choose the most popular, but very affordable keyword. Create
various Ad campaigns and do tests to figure out the right component to optimize
the campaign. Then, monitor your campaigns to maximize your click through
traffic, while at the same time reducing costs.
Social Media
Advertising
Social media
platforms like Facebook, Twitter, LinkedIn, or Pinterest
is where most people hang out. Facebook enables advertisers to post and create
ads that are positioned to the user profiles, which is a great spot to be seen.
In social
media sites like Facebook, advertising on their site can be done in two ways:
- Pay-Per-Click: You are charged only if the user clicks on the ad and goes to the site.
- Cost-per-Mill: You are charged for every 1000 displays the ads on this platform.
Like
pay-per-click on search engines, you need to perform various tests and figure
out the right ad to optimize to your campaign. However, in social media, you
can boost your presence by creating posts on your site's Facebook or LinkedIn
Page.
Don't forget
to monitor and tweak your campaign.
These proven
tactics are proven effective, but it you'll cough up a few hundred bucks. I
suggest you hire a team of SEO experts
to do these jobs as most of their plans come with these campaigns but at a
lower price.
